Understanding the User

When designing interfaces and experiences, it is necessary to accommodate and empower the user above all else.

Through planning out wire-frames or comparing typefaces and color schemes, our team develops intuitive interactions that complement the product or system they are designed for, whether that is a mobile app or a simple button panel.

Graphic and interaction styles are based on the user’s preferences and ways of thinking.

A child might be drawn to colorful shapes and conversational dialogue, but an athlete might want something more streamlined and minimal.

Using programs like Adobe XD and InVision, we create visual prototypes of applications. This allows us to evaluate the graphic appearance and the user’s flow of interaction before developing further.